Simplicity doesn’t always spell b-o-r-i-n-g. In fact, the concept of modernism, the design philosophy behind the mid-century furniture pieces that are making a comeback, is based on the idea that the simpler, the plainer, the better, and that beautiful designs are straightforward, efficient and honest (with reference to the material).
Simplicity of form and practical function are the main inspiration of Gus* Design Group, a modern furniture company based in Canada.
“We are inspired by simple forms and honest materials. We use them as the springboard for everything we create. From the simple two-by-four and construction I-Beam, to the useful miter box, we delight in the simplicity of everyday objects. The result is furniture, accent pieces, and accessories that mix the elegant with the industrial. Mirroring the great modernist of yesterday, we strive to combine great design and practical purpose.”
Gus* also supports sustainable practices, being a member of the Sustainable Furnishings Council and a certified company of the Forest Stewardship Council (FSC) which ensures that all wood products come from well-managed forest.
I’m a fan of simple and no-nonsense designs. They’re easy to dress up, to dress down, and to pair with a wide variety of styles, much like the little black dress or crisp white button-down shirt in your wardrobe.
Some of my favorites from Gus* are the Atwood Sectional (top photo) with its clean, tailored look,
the Annex Storage with its basic shape and a nice pairing of warm walnut wood with cool stainless steel legs,
the Upcycle Ottoman which uses repurposed fair trade coffee bags,
and the nostalgic School Chair and School Stool which are modern versions of the elementary school chair using bent-ply seat and back.
Gus* Furniture is now available in Manila! And the great news is that they’re having a SALE starting today, July 14, until August 16 (see details in their ad at the righ side bar)!!! This is a good deal for those of you who might be in the process of renovating your home or furnishing a condo.
Visit them at the G/F The Residences at Greenbelt Retail, Esperanza St., Ayala Center, Makati City. They will also have an exhibit on July 16 – 29, 2011 at Greenbelt 5 Exhibit Area (near Superga). For inquiries see contact details below:
Phone: 621-8171, 566-9293
Tags: furniture, modern, objects of design, sale alert!
Posted in objects of design, sale alert! | No Comments »