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handmade nation

I stumbled upon this video while searching for a poster on handmade projects/crafts.

It’s an interesting documentary on “the rise of diy art, craft, & design” in the U.S. by Faythe Levine. I wonder if this “social/art movement” (sorry, not sure how to call it) will ever reach the Philippines. When it does, I’ll be one happy crafter. As we’ve mentioned in our presentation for Heima’s Design Discussions, manang* hobbies rule!

p.s. Thank you again Heima for making us part of Design Discussions! You can preview Heima’s latest collection here.

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*Tagalog slang referring to a very conservative and traditional woman who’s likely to become an old maid
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promising designers under 30: rossy yabut

Correct me if I’m wrong, but for the longest time, interior design has been dominated by the ‘more senior’ designers and architects. Thankfully, younger professionals, armed with their fresh and more adventurous design point of views, are slowly making a name for themselves. One of them is 25-year-old interior designer Rossy Yabut, the person behind the colorful world of Heima.

I still remember the first time we literally bumped into her in their store in Cubao X more than a year ago. And we’re glad to see that apart from the growing popularity of her furniture designs for Heima, Rossy is also creating her own quirky and colorful niche in the design industry through the happy spaces that she creates. {Thanks Rossy!} -ardel

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Name: Rossy Anne Yabut

Age: 25

Location: Makati

Occupation: Interior Designer/Creative Director of Heima/Heim Interiors

Website: www.heimastore.com, www.heiminteriors.com

Design School: University of Santo Tomas

Design style: Fun, quirky, whimsical and innovative

Design highs (achievements/recognitions/milestones): 8th placer in the 2007 Interior Design Board Exam

How did you get into interior design?: It is my love and passion. It has always been my dream to develop my own designs.

What is your favorite among all the projects that you have done so far?: Heima, my home and lifestyle store.

Do you believe in designer’s block? What do you do to counter that?: Yes! I believe as a designer your emotions always affect your output. When this happens, I always do something that will cheer me up–dinner with friends and traveling.

What is your go-to design reference for inspiration?: Travels

If you were not an interior designer, what would you rather be?: I would be an architect or a graphic designer

What are your non-design hobbies and interests?: Listening to indie bands, watching movies and film photography

What do you love most about being in the creative field?: The fact of having the power to improve  everything around me in terms of design. The joy of being surrounded with beautiful things.

What do you consider the most challenging part of your work?: Dealing with different types of people from the workers to your client. You need to be a very good project manager to have a successful project. It is always a learning process.

What is your dream project?: To design a line of furniture and/or a Boutique Hotel that will be recognized internationally.

(Photos courtesy of Rossy Yabut)

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Previous: Paula Rodriguez

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objects of design: heima’s second collection

From funky and bright, Heima goes sweet but not-too-innocent with florals, lace patterns, and a hint of subdued vintage shades for their latest collection. Here’s a sneak peek of their new pieces during their launch last Saturday.

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For more details, visit their site here. df

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sale alert!: heima

Visit Heima in LRI, Makati and in CubaoX for their month-long sale this July!

i saw design: there’s no place like heima

Watching the Philippine election coverage is stressful. So, I’ll just divert my/your attention to beautiful and positive things.

Last Friday, Lilli Beth and I dropped by Heima’s Makati store launch. Unlike the usual design/store launches that we have attended, “There’s No Place Like Heima” party is a celebration of everything young and Pinoy. Apart from the store’s launch, the highlight of this event is the collection of collaborative pieces of Heima with other young artists. Among them are Heima’s canape (rococo style sofa) with a graphic design by Team Manila and the small artworks above it by Heima + Folk Superlative.

The artists fromFolk Superlative were also working on an on-the-spot painting during the event. It was interesting to watch them. I’m just not sure if all the “watching” is making them self-conscious, hehe.

Too bad we were not able to stay for the live performances.

Again, congratulations to the young minds behind Heima! More great and pretty creations to come.

style shopping: heima’s second home

As promised, here’s a sneak peek at Heima’s new home in LRI, Makati before they formally open their doors tomorrow!

Heima, which is at home in Icelandic, is a design and lifestyle store by young interior designer Rossy Yabut and her partner Bong Rojales. Just like their first store in Cubao X, their second home in LRI will also carry the same fun, youthful vibe through their signature colorful pieces, quirky art pieces, and dainty accents.

True to the meaning of Heima, the store is laid out and designed to simulate the areas within the home, where you have a foyer, a living area, a dining area, a kitchen (the store’s counter space), and a home office or study. Apart from the store, the space is also home to Rossy’s design office, Heim Interior Design Inc.

Apart from their 2010 collection, we are also excited about Heima’s collaborative pieces with Inksurge, Everywhere We Shoot, Team Manila and Folk Superlative, which will be showcased during tomorrow’s launch.

CLICK HERE for more details on “There’s No Place Like Heima” launch party. See the rest of our photos in the picture gallery below. {Thanks Rossy and Dy! }

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fashion meets design: ava x heima

Ava Paguyo is a young fashion designer who had her first appearance as one of the contestants in Project Runway Philippines Season 1. She participated in last year’s Philippine Fashion Week with a ready-to-wear collection whose designs (above) explored the concept of urban chaos. Her pieces are a graphic display of disarrayed patterns reminiscent of graffiti art.

Heima, on the other hand, is a furniture store in Cubao X which we featured in our earlier posts last year. Their pieces model the classic silhouettes of popular period style furniture but were given a vibrant contemporary look through the use of bright painted finishes and cheerful fabric choices.

What will you get when you cross Ava’s urban chic graffiti print (below, right) with Heima’s fun, dainty silhouette (below, left)?

 One rocker chic piece of design:

This is just one of Heima’s collaborative designs with other artists outside the interior design industry. The rest of the pieces will be displayed during the opening of their new store in LRI, Makati this Saturday.

Watch out for our sneak peek of Heima’s new store this Friday.

style shopping: heima

Two weeks ago, the designgeng (me, ms. creative director, and ms. cfo) dropped by Cubao X to check the place for new finds. Cubao X, formerly Marikina Shoe Expo, is now a spot alive with a distinct creative indie culture. Apart from the shoe stores that Marikina Shoe Expo has been known for, there’s an addition of new shops, boutiques and art galleries that lend the area with a fresh upbeat spirit.

Among all the shops, one immediately popped because of its colorful storefront–Heima. At home in Icelandic, Heima is a design and lifestyle store by young interior designer Rossy Yabut and her partner Bong Rojales.

The store has a fun and youthful appearance. It sort of reminds me of the designer stores in Ann Siang Hill in Singapore. Although the store is filled with brilliantly colored merchandise, the interiors’ white, light gray, and cool charcoal walls and floors balanced off the palette.

I love their way of giving traditional furniture a quirky twist. Rossy calls their pieces “upcycled” furniture—old furniture made more contemporary by painting them with bold trendy colors plus adding whimsical fabrics for the upholstery. This look is a refreshing change from the modern/minimalist styles.

This wall even has a funky Betsey Johnson vibe.

Aside from their furniture, the store also carries lamps, mirrors, pillows, originally designed wall decals, and other small home accessories. For the fashionistas, they even have cool shoes, umbrellas, and eco bags.

Probably influenced by Bong’s passion for photography and lomography, Heima carries a range of lomo cameras as well.

The second floor is Heima’s Kolektib Shared Space, a venue for small classes and workshops. Unfortunately, there was an ongoing meeting upstairs so we were not able to check it out. Maybe next time, when we come back for their holiday collection

Visit their store at G/F Shop 33, Cubao X, Cubao, Quezon City or their website www.heimastore.com . They accept indent orders for furniture and lamps, especially helpful if you want the piece in a different color or fabric.